Two great options of signage. But you have to pick one. How would you choose?

When it comes to 2D and 3D signage for your business, you might encounter the same dilemma.

Worry not. We are here to guide you through the difference between 2D and 3D signs with this blog.

Almost 79% of consumers polled that a company’s signage represents the quality of its goods and services.

Whatever your goal, you must customize your signs in accordance with the specifications of your purpose.

So, understanding the variations between both types of signs can make it easier for you to make a wise decision. 

Let’s now learn the difference in details: 2D v/s 3D signs, their advantages and disadvantages, and what factors to take into consideration when deciding which is the best sign for you.

What are 2D Signs?

2D signs, which feature images and text directly printed on surfaces such as metal, vinyl, plastic, wood or paper, are generally planar and lack depth. 

The materials used to make 2D signs vary depending on their intended application. Since they are flat images with no raised lettering, they can be easily hung or installed. 

2D signs are commonly used for indoor and outdoor advertising, navigation, and displaying information.

Advantages of 2D Signs

• 2D signs are a phenomenal option for low-spending businesses as they are comparatively less expensive than 3D signs. This permits businesses to save money while still attaining the ideal look.

• Lightweight and easy to transport, making them incredible for events and temporary installations.

• Versatile in shape and format, eco-friendly, and easy to create and change displays.

• Simple, basic and clear, making them great for directing people and displaying large amounts of information.

• Can be manufactured rapidly and cost-effectively using a variety of material

Disadvantages of 2D signs

• 2D signs miss the depth, which may make them less visually and outwardly striking.

• They can be easily duplicated, making them more vulnerable to replication.

• Lower perceived value, as some customers may view them as cheaper or lower quality compared to 3D signs

• Limited durability, as they may fade, blurred or damaged over time

• Less attention-grabbing than 3D signs, especially in crowded areas.

What are 3D Signs?

3D signs are designed with the intention of presenting a sense of depth and dimension, with text and graphics that stand raised from the surface of the sign.

Materials used for 3D sign boards include metal, acrylic, or wood, and may incorporate lighting or enhancing effects for better visibility.

3D signs are utilized as building signage, storefronts, and high-traffic areas.

Advantages of 3D Signs

• The depth and dimension of 3D signage make it more visually appealing and attention-grabbing, increasing the likelihood of attracting potential customers.

• 3D signs are highly customizable, making them suitable for a wide range of businesses, industries, and applications.

• By incorporating a 3D element into their branding, businesses can enhance their brand recognition and create a memorable visual identity that stands out from competitors.

• Because 3D signs have a more sophisticated look and feel than traditional flat signage, they are perceived as having a higher value, which can positively impact a business’s reputation.

• Illuminated 3D signs can provide even greater impact, especially in low-light conditions, making them ideal for businesses that operate at night or in dimly lit areas.

Disadvantages of 3D Signs

• 3D signs are limited in terms of shape and size due to the complexity of creating a three-dimensional design, which can make them less suitable for certain applications.
• The maintenance and repair of 3D signs can be costly, especially if they are damaged or require specialized attention due to their complexity.
• The installation of 3D signs can be more challenging and may require specialized equipment and expertise, which can also add to the overall cost of the sign.

• Depending on the viewing angle, 3D signs may not be as visible or legible as flat signage, which can be a drawback for businesses that rely on clear and concise messaging.

• Some materials used in 3D sign production, such as plastics and resins, can have negative environmental impacts if not disposed of properly, which can be a concern for environmentally conscious businesses.

Which is the Right Sign for You?

If you are looking for the best sign boards among 2D and 3D signs to match your company’s theme, you should take these factors into account:

Factors	2D Signs	3D Signs
Cost	Less expensive	Materials and production time makes it more expensive
Design	Limited to flat graphics and text	Can incorporate texture and depth for a captivating design.
Visibility	Limited visibility from certain angles	Visible from multiple angles
Durability	Less durable, more prone to damage.	More durable, less prone to damage
Installation	Easy to install	Complex installation
Location	Best suited for indoor and outdoor settings with less climate challenges	More suitable for indoor  than outdoor settings.
Customization	Can be easily customized	Limited customization
Lighting	Require external lighting for visibility at night	Comes with internal lighting for enhanced visibility and impact at night
Maintenance	Relatively low maintenance and easy to clean	Require more maintenance and cleaning due to their intricate design and materials.
Visual Impact	Not much visually impacting and can blend in with surrounding signage	A bolder signage that stands out among other signage due to 3D effects.

Questions to ask to determine the best choice

Here are 10 questions you can ask yourself and the sign company assist you to decide between 2D and 3D signs:

1. How do the design options and possibilities for the two types of signs best suited to your purpose and display compare?
2. Which signage is affordable and within your budgets?
3. Which of the 2D and 3D signs will be appropriate with the location factors that are detrimental to the sign board?
4. What is the durability of each type of sign?
5. What are the limitations in size and shape of each type of sign?
6. How do the maintenance and repair requirements compare between the two types of signs?
7. What is the impact of lighting on 2D and 3D signs?
8. What is the expected viewing distance for both signs?
9. How much space is required for each sign?
10. What is the level of customization possible with each type of sign?

Examples of real-world situations where one type of sign may be better than the other

Storefront Signage: A 3D sign will make a storefront stand out more, but a 2D sign might be needed within space restrictions.

Directional Signage: While 3D signs can leave a lasting impression, 2D signs are simple to install on  walls and outdoors.

Indoor Signage: While 3D signs can add depth, 2D signs are affordable and can be easily modified.

Outdoor Signage:While 2D signs can still be effective on a tight budget, 3D signs can withstand the harsh weather.

Small Business: A small business in leased space may prefer a 2D sign for ease of removal and portability, whereas a 3D sign might call for more installation work.

High-End Business: A 3D sign can add quality and refinement to a high-end or luxury product business.

Museum or Art Gallery: For informational purposes and clear display, a museum or art gallery may prefer 2D signs, whereas 3D signs may be too distracting.

Outdoor Festival or Trade shows: Outdoor Festivals or Trade Shows: 3D signs can help increase visibility and impact from a distance at outdoor events. Although 2D signs are lightweight and portable, 3D signs can help make a strong impression.

In conclusion, we hope this blog offers helpful guidance for distinguishing between 2D and 3D signs and choosing the best option to correspond with your business’s branding goals. 

You can also check out our ultimate guide for 3D signage boards for further details about signage and additional support , Power Sign, the Best Signage Company in Dubai is available to assist you.  Don’t hesitate to get in touch with us if you need more details.

Frequently Asked Questions

Do you find yourself intrigued by objects that catch your attention, such as signage boards that appear to be three-dimensional? 

Have you ever wondered about the components that make up these impressive and professional-looking 3D signage boards? 

With so many materials accessible it tends to be confusing to understand as well as figure out which 3D Signage board is the right choice for you, if you are in search of one. 

Whether you’re creating an outdoor sign or an indoor display, we will give you an outline about valuable insights into the materials that will be best suited for your needs.

In this blog, we will comprehensively overview the materials used for 3D signage boards to provide you with the information necessary for your next project, whether it involves an outdoor sign or an indoor display.

What are 3D Signage Made of?

3D signage boards can be made of various materials, including acrylic, metal, PVC, wood, and foam. 

Each material has its unique properties and benefits, making it suitable for different types of 3D signage.

Acrylic

Acrylic is a popular material for 3D signage boards due to its lightweight, durable, and flexible nature. 

It can be molded into various shapes and sizes and comes in different colors and finishes. 

Acrylic signs are climate-safe and suitable for both indoor and outdoor use. 

They offer a professional look and require low maintenance, making them a cost-effective solution. 

Additionally, acrylic is recyclable, making it an environmentally friendly option.

Pros and cons of Acrylic Signs

Pros	Cons
Lightweight and durable	Not as sturdy as metal
Available in various colors	Can scratch easily
Easy to mold into different shapes	Can become discolored over time when exposed to sunlight
Climate-safe for outdoor use
Low-maintenance and cost effective

Metal 

Metal is a popular material for creating 3D signs, particularly for outdoor signage, as it is sturdy and can withstand harsh weather conditions. 

Aluminum, stainless steel, and brass are commonly used metals for 3D signs, which can be laser sliced or engraved to produce beautiful signage. 

With the right maintenance, metal signs offer a timeless and upscale appearance that can last for many years.

Metal 3D signage is resilient, weather-proof, and appropriate for both indoor and outdoor applications.

Pros and cons of Metal 3D signs

Pros	Cons
Sturdy and can withstand harsh weather conditions	Can be more expensive than other materials
Can be laser sliced or engraved for beautiful signage	Can be heavy, making installation more difficult
Provides a classic and elegant look	Limited color options compared to other materials
Can last for years with proper maintenance

PVC

PVC is an affordable and lightweight material. Due to its toughness and weather resistant nature, it is frequently used to make 3D signs. 

PVC signs can be used both indoors and outdoors due to the ease of maintenance and installation.

They can be easily cut and shaped, making it feasible to fabricate 3D letters and logos, making them a favored choice for many businesses.

Pros and cons of Metal 3D signs

Pros	Cons
Lightweight and affordable	Not as sturdy as metal
Easy to cut and shaped	Limited color options compared to other materials
Ease of maintenance and installation	Can warp over time when exposed to high temperatures
Weather-resistant for outdoor use
Durable

Wood

Wooden carved signs radiate a warm and rustic aesthetic, clearing a path for vintage vibe. 

Wood is an adaptable material that can be used to make 3D signs that have a natural and provincial appearance. It can be routed or carved into various shapes and patterns. 

Wood 3D signs have a cozy and welcoming feel, making them perfect for restaurants, lounges, and other establishments with a laid-back atmosphere. 

These wooden signs can endure harsh seasons if they are made of strong, long-lasting wood.

Pros and cons of Wood 3D signs

Pros	Cons
Adaptable and can be carved or routed to create different shapes and designs	Can be more expensive than other materials
Provides a warm and rustic look	Not as weather-resistant as other materials
Ideal for businesses with a laid-back atmosphere	Can warp or crack over time when exposed to moisture
Can be stained or painted for different finishes

Foam

Foam is a material that has low weight and is easily shapeable into  different arrangements, making it workable to deliver three-dimensional signs. 

It is possible to add various coatings to attain a specific appearance. 

These signs made from foam are generally utilized indoors and can serve as major temporary form signage for trade shows, events, and exhibitions.

They are a cost-efficient alternative for businesses.

Pros and cons of Foam 3D signs

Pros	Cons
Low weight and easily shapeable	Not as sturdy as other materials
Can be coated with different materials for a desired look	Limited durability and not suitable for long-term outdoor use

How to Choose the Right Material for Your 3D Signage Board

It can be difficult to choose the best material for your 3D sign board, especially if you are not familiar with the options. 

When choosing a material, there are a number of factors to take into account. Here is a closer look at each of these factors:

• Durability

Durability is an important consideration when choosing a material, especially for outdoor signage. 

The harsh elements that outdoor signs are exposed to, such as rain, wind, and sunlight, can cause them to degrade over time. 

Materials like metal and acrylic are suitable for outdoor use because of their sturdiness and resistance to the environmental elements. 

PVC and foam are weather-resistant, but they might not last as long as metal and acrylic.

• Cost

Affordability also matters along with quality. 

In general, foam and wood are less expensive than metal and acrylic. The size and complexity of the design, however, may affect the price. 

When making a choice, it’s important to take the material’s overall cost into account, including maintenance and replacement costs.

• Appearance 

Each material has an identifiable texture and appearance that can alter how the sign looks as a whole. 

While metal has a more conventional, elegant form, materials like wood have a more organic, rustic appearance. 

Acrylic has a modern and sleek appearance compared to PVC’s simple and tidy outlook.

• Purpose

Indoor signs may not need to be as durable as outdoor signs, but they might still need to be portable and easy to install. 

Foam and PVC are excellent options because they are lightweight and simple to install, making them perfect for indoor signage. 

On the other hand, outdoor signs need to be made of a sturdy material that can withstand harsh conditions.

• Manufacturing process

To produce detailed shapes and patterns out of some materials, like acrylic and metal, specific equipment and tools are needed.

On the other hand, simple designs work well with materials like wood and foam because they can be manually routed or carved. 

If you have a specific design in mind, it’s necessary to consider the manufacturing process and choose a material that will yield the desired result.

• Ease of maintenance

To keep them looking their best, some materials might need periodic maintenance more than others. 

To prevent rust or corrosion, metal may need to be cleaned occasionally, whereas wood may require regular staining or painting to maintain its appearance. 

Acrylic, PVC, and foam might be more practical options for businesses looking to reduce maintenance costs.

By taking this into consideration, you can choose a material that meets your needs for durability and appearance while also being practical to maintain over time.

The Importance of Choosing a Professional Signage Company

A good sign is a silent salesman that works for you 24/7, bringing in new customers and reminding old ones of your existence.” – Grant Tucker

Choosing a professional signage company is a necessity for businesses that want to behold high-quality signs that accurately represent their brand and effectively communicate their message.

Here are some reasons why choosing a professional signage company is important:

• Experience and Expertise

Professional sign companies with years of experience have the benefit of producing top-notch signboards for companies of various ventures. 

In order to offer their clients novel and efficient solutions, they stay revised on the most recent trends and technological developments in the market.

• Customization

With proper understanding of the client’s brand, message and marketing goals. Professional sign board companies offer customized solutions. 

The signage will be designed in accordance with the desired message and aesthetic that will surely serve as an eye-catcher.

• Quality Materials and Craftsmanship

Professional signage companies use premium materials and employ skilled craftsmen to create signs that are solid, long-lasting, and visually appealing. 

They have access to a wide range of materials and finishes that can be used to create custom 3D signs, channel letters, illuminated signs, and more. 

By using quality materials and craftsmanship, professional signage companies guarantee clients receive signage that precisely mirrors their brand image and conveys their message effectively.

• Installation and Maintenance

Professional signage companies offer installation and maintenance administrations to make sure that their clients’ signs are properly installed and maintained over time. 

They have the tools, equipment, and expertise to securely and efficiently install signs, as well as the knowledge to provide regular maintenance and repairs to keep signs looking their best.

Why it’s essential to work with a reputable signage company

Working with a reputable signage company is essential for businesses. Here are factors why:

High-Quality and Consistent Work: They use premium materials and hire proficient artisans to design visually attractive, long-lasting, and efficient signs. They are committed to upholding high standards of quality, overseeing that all projects are executed consistently and meet their clients’ criteria.

Professionalism and Reliability: These companies are serious about their work and committed to providing outstanding outcomes within the given parameters of time and cost. They are prompt in their communication with clients and back up their work with warranties and guarantees to ensure customer satisfaction.

Regulatory Compliance: Reputable signage companies are well-versed in local zoning and permitting regulations, ensuring that the signs they produce comply with all relevant regulations to avoid costly fines or legal issues.

Customization and Creativity: These signage companies provide tailored solutions that address the unique needs and preferences of each client. They collaborate closely with clients to comprehend their brands, messages, and objectives while providing original and creative suggestions to make businesses stand out.

Installation and Maintenance: Reputable companies provide installation and maintenance services to assure proper installation and long-term upkeep of signs. In addition to providing routine maintenance and repairs to keep signs in good condition, they have the tools, equipment, and expertise to install signs safely and responsibly.

The benefits of professional installation and maintenance.

Professional installation and maintenance of signage provide numerous benefits, including:

1. Expertise and Experience: Professional signage companies are skilled and experienced in setting up and maintaining a variety of signs. They have the expertise necessary to handle any installation, ensuring that your signage is installed and preserved properly.

2. Cost-Effective: Professional setup as well as upkeep of the signage help avoid expensive damages, which can lead to additional costs. Maintaining it regularly can also help your signage last longer and prevent the need for expensive replacements.

3. Safety: Professional installers and maintenance staff have received training in the safe handling and installation of signage. This guarantees everyone’s safety and aids in preventing accidents and injuries that may be brought on by improper installation.

4. Timely Service: Professional sign businesses have the equipment and staff needed to offer quick support. This means that any inconvenience to your business will be kept to a minimum while your signage is installed and maintained.

5. Warranty: Many reputable sign businesses provide warranties for their setup and maintenance work. You can rest easy knowing that your signage is safeguarded in case of any problems thanks to this.

By comprehending the characteristics and benefits of different materials such as acrylic, PVC, wood, foam and metal, you can make an informed decision  in light of your particular necessities and financial constraints.

You can also have a better understanding of these three-dimensional signs by checking out our ultimate guide of 3D Signage boards

At Power Sign, we offer top-quality and durable material-based 3D signage in Dubai that can be customized to accommodate your one of a kind requirements. Reach out to us to begin your next signage project and bring your sign to life.

We are familiar with sign boards, aren’t we? We see them almost everywhere. You are bound to come across them somewhere outside. 

Storefronts with their names, road signs with directions and even health or safety signs like ‘Caution Wet Floor’.

What about 3D signage boards? You’ve seen those too, right?

3D signage boards are very much in demand among advertising. 

Their popularity is on the rise with many businesses preferring these over traditional signage boards. 

A 3D sign is often more visible at various angles due to the raised 3D lettering,

which stands out more than a flat sign.

The three-dimensional effect of these boards is eye-catching and helps businesses stand out in the crowd. 

Unlike traditional flat signs, 3D signage boards use various techniques to create the illusion of depth and dimension.

This makes an increasing number of businesses adopt this trend in their advertising campaigns.

In this blog, we will delve into the details of 3D signage boards and provide a better understanding for you

What is a 3D Lettering Signage Board?

Three-dimensional signage or 3D signage boards are basically what the name implies – signs designed with the purpose of creating a three-dimensional effect.

Lighting effects such as backlighting and shadows, as well as materials such as foam, metals such as aluminum or stainless steel, and acrylic, are used to give the appearance of depth and dimension.

The 3D letters also provide a slight shadow, which acts as a natural way to emphasize lettering and logos.

As you may have seen, they are quite often used in advertising and branding due to their ability to create a visually stunning and memorable impact on potential customers. 

These types of signs are set in high-traffic areas such as shopping centers, airports, and commercial spaces to capture the attention of onlookers and convey their brand’s message or identity.

The use of 3D lettering improves visibility from afar and makes it simple to implement backlighting.

They work well with nearly any type of lighting – whether it’s interior lighting or natural light. 

Businesses can differentiate themselves from competitors by using 3D signage boards to showcase a captivating visual encounter that can help build brand recognition.

3D signage boards are frequently illuminated, this can increase their impact and visibility, especially at night or in low light. They are therefore a popular choice for companies hoping to benefit from their branding and marking drives.

Benefits of 3D Signage Boards

Signs are an extension of a business’s personality, and they help create an atmosphere that can draw in customers.” – John C. Calhoun

In terms of 3D signage boards , the three-dimensional effect makes it eye-catching 

doesn’t it? 

That is what every business wants: to capture your attention for customer conversion.

According to 85% of participants in a SignCraft Magazine survey, the three-dimensional effect on their signs boosted revenue and customer engagement.

3D signage boards does the deed and it has the following benefits:

• Increased Visibility: These three dimensional boards allow businesses to exhibit their products or services in a more visually striking way, making them more appealing and recognizable to shoppers. 

• Versatility: They can be personalized with  logos, slogans, product displays, and directional signs. They can be made from a variety of materials to match the aesthetic of any brand.

• Distinction: By incorporating depth, texture, and lighting effects, 3D signage boards render businesses a distinct tool for brand promotion and uniqueness.

• Durability:  3D signage boards are usually made of strong materials like metal or acrylic and are resistant to wear and tear as well as deterioration. Due to this outlast traditional signage, leading to lower replacement costs.

• Enhanced brand image: The use of high-end materials and careful attention to design details can give potential customers the impression of quality and dependability, which is advantageous to the brand’s image.

Along with these advantages, consider the various examples of how 3D signage boards can be used to attract customers and raise brand awareness in various industries:

• Hospitality: 3D signage boards can be used at the entrance of hotels to create an inviting and warm atmosphere.

• Healthcare: these 3D signage boards can be an informative sign for patients with details regarding their services and information.

• Entertainment: a theme park may use 3D signage to display ride information or park maps inducing  a sense of excitement and anticipation for guests.

• Education: In a science museum, 3D signage can be used to display exhibits and provide interactive learning opportunities.

• Automotive: a car dealership can use 3D signage to display cars and provide information about their features promoting their vehicle.

• Retail: a store may use 3D signage to display the name of the brands of each clothing line or a grocery store might use 3D signage to promote a sale on a particular item.

• Corporate: 3D signage in office building lobbies can leave a lasting impression on visitors and clients by displaying the company logo or mission statement.

• Event Planning: 3D signs can be used in events to guide people, display schedules and promote sponsoring brands, and exhibit business logos.

What Are 3D Signage Boards Called?

There are several names commonly used to refer to 3D signage boards, they are: Dimensional Signs, Embossed Signs, Raised Letters Signs, Channel Letters Signs and Dimensional Letters Signs.

Different Types 3D Signage Boards

There are several types of 3D signage boards on the market. Each type of signage has distinct features and characteristics, allowing customers to pick the type that best meets their requirements. Power Sign provides the following types:

• 3D Stainless steel: These are available in two different qualities of steel and they can be designed with a range of fonts, sizes, and graphics.

• Challenium material: It is a durable option for 3D signage that is resistant to weather and scratches.

• 3D Aluminum powder coated signage: They are weather-resistant and can be produced in a variety of colors and designs, it is also available in two different steel qualities.

• Acrylic Signage Boards: 3D acrylic signage is suitable for both indoor and outdoor use and can be illuminated with LED backlighting or edge lighting.

• Brass Signage boards: These three dimensional signage boards are produced using an intricate process of fabrication and laser-cutting.

• Wooden letter signage: Wood works are never out of fashion. These letter signage remains unique and attractive with the option of customization with different finishes and mounting options.

• 3D neon letter signage: The ideal signage for indoor and outdoor use that can be customized to meet specific requirements.

• 3D rooftop signs: push-through letters 3D rooftop signs are a popular choice for businesses looking to make a strong impression from a distance on top of the building.

What is the Difference Between a Sign Board and Signage Board?

In general, signs serve the purpose of providing direction and warning of potential danger. 

They are designed to be simple and use symbols or brief messages to convey their meaning quickly. 

Signs can take many forms and sizes, from large banners and murals to small street signs and lawn signs, and can also use electronic displays.

In contrast, signage is typically more detailed and complex, with the aim of capturing attention and communicating a more intricate message. 

Signage is the use of signs and symbols for marketing or advocacy purposes, and the term has been widely used since the late 1970s.  

A signage also means signs collectively or being considered as a group.

How long will 3D Signage boards last?

A properly maintained 3D signage board will usually last for five to ten years or even longer when made of strong materials like metal or acrylic. 

The lifespan of the sign can be significantly shortened if it is exposed to bad weather or is not properly maintained. 

The weather, materials used and the location of the 3D signage boards are detrimental to the duration of how long it will last.

10 Factors to Consider When Choosing the Right Signage Company in Dubai

When choosing a signage company in Dubai to create your 3D signage board, there are several factors to consider to ensure that you get a high-quality, effective sign. Here are some key factors:

#1. Research

Find a reputable sign company that specializes in 3D sign boards by doing your research. Find businesses that have a successful history of completed projects and a strong online presence.

#2. Samples

Inquire about previous work samples, particularly 3D signage boards. This will give you a sense of their design style and work quality.

#3. Reviews

Look into online reviews from previous customers to learn about their experiences. Look for signs of professionalism, timekeeping, and high quality work.

#4. References

Seek references from previous clients and follow up with them to gain a better understanding of the company’s performance, work quality, and customer service.

#5. Experience

Choose a sign company that has an excellent track record and experience making 3D sign boards. This guarantees that they possess the abilities and knowledge necessary to produce high-quality, efficient signage.

#6. Expertise

The company should be knowledgeable in design, to end-result, with guidance on the best materials, colors, and lighting. 

#7. Durable Materials 

Make sure that the materials used for 3d sign boards are durable and suitable for outdoor use and will withstand the elements. This will ensure that your 3D signage board lasts for years and maintains its quality over time.

#8. Cost

While cost shouldn’t be the only factor you consider, it’s important 

to about – what is the cost of a 3d signage board and if it is within your budget. 

#9. Reputation 

The  company must have a strong reputation for quality work and customer service thereby giving you the peace of mind knowing that you’re working with a reliable and trustworthy company.

#10. Lifespan

You should definitely consult with the 3D signage company about the expected lifespan of the  board being used and to take appropriate measures to ensure its longevity.

To sum up, 3D signage boards are taking over in the branding and advertising industry due to their visual appeal, versatility and durability. 

Due to the raised 3D lettering, a 3D sign is easier to see from a variety of angles as well as from a distance, making the distinct difference between 2D and 3D signs.

They are an excellent choice for both individuals and businesses. The eye-catching nature of 3D signage is sure to capture everyone’s attention, including yours. 

If you are seeking a reputable 3D signage company in Dubai, get in touch with Power Sign today.